Capo Tool x Engineering came to me for a fresh take on an up and coming tooling and machine shop based in northern New Jersey. I developed a brand that was both youthful and bold to differentiate him in a market that is retro and often dated. I focused on a very clean design, to speak to the engineering precision involved in the business, as well as incorporated hexagon shapes paying homage to nuts and bolts of their tooling. I created a variation of logotypes, a logomark for tooling purposes, a color palette centered around the Capo Blue color and various badge designs to be used on machinery. This project involved much strategic thinking and risk taking to push new bounds in a very stiff market.