Newmark Whitepapers

A unique collection of whitepapers designed by myself and published by Newmark’s National Research Team from 2018-2019. Newmark recently underwent a brand refresh and the previous Thought Leadership series was very data/word heavy, while clunky to read and digest. I adopted the new branding to create a more magazine-like design that utilized bold colors, icons, layout and photography often shot by our in-house design team to bring new life to this series. My design and approach gained praise from department leaders and our head office in New York City eventually adopted this template as a standard for all branches for the next several years.

NEWMARK - October 2018 Thought Leadership White Paper Page 1

Newmark’s Research Department October 2018’s white paper focused on Speculative Suites, which allowed our team to incorporate photos from a recent soon-to-be-leased property at Met Square.

NEWMARK - October 2018 Thought Leadership White Paper Page 2

These photos uplifted the design combined with redefined brand standards focused on the hierarchy of the color palette, rag paragraphs and much more concise charts.

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Here’s a great example of turning raw chart data into an infographic that utilizes orthogonal cubes as blocks of data.

NEWMARK - June 2018 Thought Leadership White Paper Page 1

I worked directly with Newmark’s Research Team to develop June 2018’s Thought Leadership Whitepaper debunking common myths within today’s real estate market. This publication received national media coverage both by Bisnow and REJournals. Data from this Whitepaper was also picked up by USA Today’s Money section.

NEWMARK - June 2018 Thought Leadership White Paper Page 2

The challenge here was the length of this whitepaper, and showcasing each myth without confusing the reader. I created a grid that allowed me to stay consistent from section to section and used NKF’s brand standards and color palette to make each myth have its own color.

NEWMARK - June 2018 Thought Leadership White Paper Page 3

Having color coded sections helped navigate readers and keep them engaged within a section. I also used large scale photos from properties mentioned throughout the whitepaper that complemented the color palette.

NEWMARK - March 2018 Thought Leadership White Paper Page 1

March 2018 issue of Newmark’s Thought Leadership Whitepaper focused on apartment amenities. Since I was familiar with our multi-housing division, ARA, I contacted the Marketing Manager to see what multi-housing projects I could pull photos from.

NEWMARK - March 2018 Thought Leadership White Paper Page 2

By piecing together a list of recently delivered properties in DC, Maryland and Northern VA, I was able to highlight key talking points combined with infographics and call-outs within the whitepaper.

NEWMARK - March 2018 Thought Leadership White Paper Page 3

I was limited on chart editing, so I focused on elevating the new callouts, icon/graphics and layout.

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This layout utilized newly release NKF brand standards, but helped to shape the national standards specifically for NKF Research.